Friday, 13 May 2016

TV Drama Analysis


Level 4 response
In the history of TV Dramas, ethnicity has been portrayed in a number of ways. As suggested by Akinti (2003), ethnic minorities are often portrayed negatively without sufficient coverage of the livelihood and positive cultural aspects to ethnic minorities lives in the media. However, as Treme shows, this is not always the case, as demonstrated though the camerawork, mise-en-scene, editing and soundtrack used by Anderson.

As shown through the mise-en-scene in the extract, the characters who would usually be attributed to the cause of crime and societal issues (that is to say the stereotypical view of black people in the media) are not linked to crime. In fact, the use of a trumpet and the materials being used to make into clothes at the end of the clip, highlights how the black people in this extract are portrayed as civilised, peaceful people who have no links to crime. In sharp contrast, the white Americans sat in the living room of a high class and high status house are shown to be smoking and drinking cocktails which leads the audience to view them as more criminalised and ambiguous than the ethnic minorities. On top of this when comparing the homes of the various characters we can conclude that the white people are richer and more sophisticated than the black people when comparing it to the poorer community they are shown to be living in. This is furthered when contrasting the clothing of each ethnic group. The white people are demonstrated as wearing expensive clothing and jewellery whereas the black men are wearing fairly scruffy and less expensive clothing. In some aspects this conforms to the conventional view that white people are in better paid jobs and consequently live more upper class lives.

Brad Andersen also uses sounds in the extract to generate a view that the black ‘ethnic minority’ is less sophisticated than the white people. Through the use of dialogue such as “It’s a contradiction in terms”, the perspective of the white people appears to be that they are well educated. This is also furthered and shown by the fact that the Doctor, who says “ You need to lose 20 pounds” is likewise white and in a high paid job. In contrast the black men at the beginning, and similarly the couple at the end of the extract, are constructed by Andersen to have culturally alternate lives to the white people. This is shown by diegetic colloquialisms and the accent and tone of which they speak in. Moreover when one of the white ladies says, “You don’t have to sell marijuana to get revenue”, it becomes apparent that white people are linked to high-profile crimes. This conforms to the view that crimes committed by white people are usually to a larger scale than the petty crimes attributed to ethnic minorities.

Camerawork is also used in the extract to construct the representation of ethnicity. When introducing the hospital clinic, a pan is used to establish the setting. As a result of this pan, it becomes clear that the majority of people in the waiting room are black or of a different culture to the American majority, this symbolises how the ethnic minority are reliant upon well-educated white people to care for them. However, contradicting this construction, long shots are used at the end of the extract to show the black couple making clothes – it then becomes apparent that this is being done to raise money for other people, hence implying that help is provided by ethnic minorities, consequently opposing the stereotypical views of society – furthermore the establishing shot at the beginning of the extract generates a view that this neighbourhood is run down and poor – two black people are then shown, in the background, to be walking along a path. This leads a viewer to presume they live there, and, as an implication, this establishing extreme long shot represents ethnic minorities to be living in squalid and poor conditions. For this reason, some would argue that they are portrayed as a burden on society as a result.

Finally editing is used by Andersen to construct representations of ethnicity. The use of cross cutting throughout the whole extract allows a viewer to compare the lives and culture of different ethnicities. For instance, we can compare the squalid conditions black people are shown to live in at the beginning to the more sophisticated upper class conditions of white people that follow the first scene and this starts constructing representations of a difference in class, status and wealth. But, cutting from a long shot of the white women in the restaurant to an extreme long shot and then to a close-up of the woman’s face clearly shows how she is frustrated with having to work. Then later cutting this to a shot- reverse shot scene of the two black people making clothes with no such expression of frustration demonstrates how perhaps black ethnic groups work harder and are more committed to work than white ethnic groups and hence, in many aspects being a counter-type to usual perspectives.

In summary, it is therefore apparent that the view of Akinti, previously referenced, is conformed and opposed to, in this media extract. Ethnic divisions are apparent in this extract, such as the separation in wealth of one ethnic group to another, and the dependency of one upon the other, yet the negative views usually attributed to ethnic minorities are not clearly expressed in this extract. In fact, in some aspects the audience feels pity for the ethnic minorities, hence showing the construction of counter typical views.
COMMENTARY
The candidate starts with a contextual introduction to the TV drama, which is clear and concise. The response then focuses on the mise-en-scène of the extract, the most typical way in which a response begins. The candidate uses the technical features of the extract to exemplify an analysis of ethnicity, for example, in discussion of key objects and clothing in the second paragraph. This is then argued to be a cultural asset of Afro-American culture. The candidate’s response swiftly moves onto comparison between different ethnic groups using juxtaposition through iconography (as indicated in the second paragraph) and then setting (as discussed in the later paragraphs; and in detail).

The response then uses sound as a technical feature to compare and contrast differences in ethnicity. What is detailed in this response is the reference to the use of characters’ dialogue and examples of diegetic sound within the clip, although the response does not cover the use of music in much detail. Editing is the technical aspect which is typically under used by candidates on the whole, but this technical aspect of the TV drama has been addressed well in this particular script. The candidate discusses cross cutting and the use of shot reverse shot. What is excellent about the analysis of editing in this extract is the discussion of how representation is constructed through shot sequences and how this establishes the representation of ethnicity. The candidate clearly summarises the representation of different social groups in this level four response, which is detailed and sustained in argument with a full range of examples used.

Summary: An excellent response with a clear understanding of representation consistently linked to technical knowledge. Music is not covered, but there is evident a good discussion of dialogue. 

Tuesday, 3 May 2016

Sexuality - The Street

When the clip starts to show the inside of the night club, there are a lot of jump cuts in succession, with each shot displaying either a high angle of a man dancing on a podium or a low angle of some of the men dancing in the crowd.
The jump cuts and short takes set the scene as a gay club, as the shots featured show men dancing on podiums in very little clothing and men dancing closely with other men

Sexuality

Branston and Stafford - soaps rely on archetypal characters and stereotypes - ensure ready accessibility because stories have universal appeal about families and communities.
 
Homosexual Males:
•Gay men are portrayed as overly effeminate.
•There can be the belief that all gay men desire to be women or are feminine
•Gay characters are condemned to a life alone without children
•Mothers regret being too close to their sons, thinking that is what "made" them gay
•The idea is that its just a phase.
•Drifting from one sexual liaison to another, they end up old and alone;
•Gay men are only concerned with sex
•Gay men are flamboyant , feminine characters, have camp mannerisms
•Represented as often feared, pitied or being the subject of laughter
•Gay men do professions like fashions, material design and hair styling
•Gay men are often depicted as suffering family rejection
•Speak with a lisp
Homosexual Females:
Gay women are portrayed as overly masculine
•Often represented to be aggressive and mouthy
•There is always the ‘masculine’ and the ‘feminine’ partner in any gay female relationship
•Drifting from one sexual liaison to another, they end up old and alone
•Gay women do jobs such as sports/P.E. teachers and military and are butch lesbians commonly represented as pursuing heterosexual women.
•Gay women are often depicted as suffering family rejection
Heterosexual (straight) characters are represented as the “norm” and homosexual (gay) characters are often represented as being different, strange, or separate from mainstream society. 





Thursday, 17 March 2016

Exam Question - Technology

The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.

Over the recent years there has been a large increase in high tech film making hardware, which as a result has made film content easier to produce. This means that much more film content has been produced in the last decade than it has in many decades before. This increase in hardware, and therefore content has both positive and negative impacts on institutions and audience in the film industry.

One piece of hardware that has advanced and improved in the last few decades is camera equipment. Film makers now have the opportunity to use digital cameras to film instead of the traditional film cameras. These cameras are smaller, much lighter and can often be cheaper to buy than film cameras. This technological advancement means that more people who has a small budget can produce films. Not only have digital cameras emerged, but even phone cameras can be high quality enough for shooting films. An example of a film that implemented this is 'Tangerine', a film about transgender prostitutes that was shot on three iPhone 5S smartphones are received critical acclaim when it debuted at the Sundance festival as well as raking in $700,000 at the box office. However, some directors would argue against the use of film. Directors such as Christopher Nolan and Quentin Tarantino argue that the quality you get with film is much higher than that of digital and that film creates a more natural image than digital does

Another piece of technology that has developed in recent years that has had an effect on the audiences and institutions of film is projection equipment. Several decades ago, the only choice for projection was a 35mm film or smaller, which produces 6k lines of horizontal resolution. However, in the recent years, technologies such as IMAX have been developed. IMAX requires a larger 65mm film, but does however produce 18k lines of horizontal resolution, which is a much better picture quality than offered by a standard 35mm film. This increase in quality means that IMAX films can be projected onto a much larger screen for an overall more impressive viewing experience. This technology is often paired with 3D film projection technology and moving seats, smells and audio sensory features to create "4D" movies. These movies are often attractions at theme parks and resorts.

With the internet, movies are much easier to access by consumer, through on demand services, such as Netflix and Amazon prime instant video. These services require you to pay a monthly rate, and allow you access to hundreds of television shows and movies which you can stream to your device. This has decreased cinema sales, with only 3.4% of film viewing taking place in cinemas in the UK in 2011, while films being watched on television and through streaming services accounted for over 80% of all film viewing that year, and the number has likely increased since then. The rise of these services could be partly due to the rising prices of cinema tickets; an adult cinema ticket works out around the same price as a months subscription to a streaming service such as Netflix. However, you are unlikely to get the same quality experience that you will get in a cinema, which will offer a much larger screen, a high quality sound system and extremely high resolutions.

However, the development of the internet has also had a negative effect on audiences and institutions of the film industry, through the development of internet piracy. While some will rather pay the cheaper price of a subscription services, others will opt to not paying for films at all ,instead downloading them or streaming them illegally for free. While this has little effect on the sales of huge Media conglomerates such as Disney and Universal, Independent film producers suffer greatly from this. This is because they have usually have little budget to produce the films, and they depend on local distributors to distribute their films for exhibition. When they get invested in by these companies, and the films are then exhibited. If these films earn very little in the box office due to a large amount of people illegally downloading the film, the production company will lose a large amount of royalties from the film's exhibition and the local distributors will too, meaning they are less likely to invest in these indie companies again the future.

Tuesday, 15 March 2016

Audiences and Institutions (Technology)

IMAX - Image Maximum
Requires a 65mm instead of the regular 35mm film has be used
In the standard 35mm film, there are up to 6k lines, whereas in 4K there are approximately 18k lines of horizontal resolution.
By January 2016 there were 1060 IMAX theatres worldwide in 67 countries
There are currently 30 IMAX theatres in the UK
Film viewing statistics
On television - 77%
DVD/Blu Ray - 14.3%
Downloaded/streamed - 5.5%
Cinema - 3.4%

Personally I think that Piracy can be considered theft or fair depending on the circumstances. I would say that it is theft if you have recorded it at the cinema and are distributing it or making money from it. However, although it's still technically theft, I would say that it is fair play to an extent if you are watching a film illegally after the film's box office run.

30% of the UK population actively involved in piracy

The indie production companies are more effected by piracy as they depend on the local distributors in all countries to take a risk and invest in their film.

Budget Film Production
You can self market
Cheap DSLR cameras or even smartphones


Tuesday, 8 March 2016

The Walt Disney Company

Disney have used synergy on many occasions to maximise their profits on many occasions. For example, when Star Wars The Force Awakens was released, they produced lots of toys from the film as well as clothing and Star Wars Battlefront, the video game.

Tuesday, 1 March 2016

Ill Manors

Based upon the trailer and music video I have seen, I can figure out that the film Ill Manors is about a group of young people living on a council estate who are involved in illegal gang activities.
The music video shows young people destroying things on the street and attacking people. The trailer shows young people forth council estate pointing guns at people, dealing and using drugs and talking to 
prostitutes.


  • Ill Manors was produced collaboratively by Microwave, Film London, BBC Films, Aimimage Productions, Gunslinger, Head Gear Films, Ill Manors and Metrol Technology. 
  • It was distributed in the UK and Ireland by Revolver Entertainment.
  • The film Budget was £100,000 (approximately)
  • The genre of the film is Crime Drama
  • Box Office returns - £715,000
  • It was produced by several independent companies
The film was written and directed by Singer/rapper Ben Drew, or Plan B, his stage name. He released the album Ill Manors as a soundtrack to the film, and also as a marketing tool to advertise the film to fans of his music. He also links the film to his music as the film is focused on similar themes to those featured in his misc. 
The production company that worked alongside Plan B to produce the film is BBC Films, who worked on many well known films such as "Streetdance 3".

  • The DVD, Blu ray, download and on demand versions were released Monday 8th October 2012.
  • The DVD contained features not included in the theatrical version, which encouraged fans of the film to purchase a copy of it for themselves
  • The CD soundtrack went straight to number 1 in the British album charts upon release in July 2012.
It was released in the US in Sundance festival and shown at the Greater Manchester film festival - non traditional marketing routes, unlike Star Wars: The Force Awakens, which was marketed through adverts on many of Disney's broadcasting networks.

Distribution
Got a relatively wide release from distributor Revolver - they had experience with this type of film - they distributed "Kidulthood"
First weekend - Took in over £250,000 in the first weekend

Drew stated his target audience is 15-25, however film is 18 rated, therefore some box office profits are lost from people waiting to watch it when it's released on DVD.
The film was released in 191 cinemas in the UK and Ireland by Revolver Entertainment on 6th June